Trump-Backed World Liberty Financial Targets $1.5B for WLFI Tokens in Public Company Push
Digital-Asset Treasury Boom Drives WLFI Tokens Expansion
World Liberty Financial, a cryptocurrency venture backed by the Trump family, is actively exploring plans to establish a publicly traded company to hold its WLFI tokens, aiming to raise approximately $1.5 billion. According to sources familiar with the matter, who spoke on condition of anonymity due to the private nature of the discussions, the deal structure is still being finalized. Major investors in the technology and crypto sectors have been approached, with talks progressing rapidly to secure funding for the venture involving WLFI tokens
The company, which lists President Donald Trump as “co-founder emeritus” on its website, launched last year with ambitions for a crypto-lending app and currently offers USD1, a dollar-backed stablecoin. World Liberty Financial has already raised significant funds through sales of its WLFI tokens, initially designed as non-transferable governance tokens. However, following a recent governance vote, these World Liberty Financial coins are now set to become tradable on the open market, enhancing their liquidity and market accessibility. This strategic move aligns with the growing trend of digital-asset treasury firms, which raise capital to invest in cryptocurrencies like Bitcoin and World Liberty Financial coins.
The surge in digital-asset treasury companies has been notable, with firms announcing plans to raise an estimated $79 billion in 2025 for Bitcoin purchases alone, driven by a favorable US regulatory environment. However, market experts caution that this model carries higher risks for less-liquid assets like WLFI tokens. Many such deals involve reverse takeovers of existing Nasdaq-listed shell companies, a strategy World Liberty Financial is reportedly adopting. President Trump has been a vocal advocate for a crypto-friendly agenda, recently signing legislation to regulate US dollar-backed stablecoins, further bolstering the industry. The Trump family is also expanding its crypto footprint with ventures in mining and plans for digital-asset exchange-traded funds (ETFs)
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